Solving Low Engagement: How Workiva Reached 73% Participation through Volunteering and Giving
Speakers
Molly Nitka
Kathryn Coulter
This webinar has ended
Join us
Why attend
Why watch
Embedding volunteering and giving in company culture is no easy feat.
2025 Goodie Award Winner, Workiva has cracked the code by offering meaningful opportunities that meet employees where they are, fueling a 73% participation rate, a 89% employee satisfaction score and recognition on the Fortune 100 Great Place to Work list seven years running.
Discover how Workiva engages employees through a variety of opportunities — from their Day of Service and skills-based volunteering to extended VTO and always-on giving and volunteering. Their small and mighty team makes it happen by partnering with Business Employee Resource Groups (BERGs) and “culture committees” to scale impact.
Join us to:
Watch now to learn:
1. Flexibility fuels participation. Workiva’s “meet employees where they are” philosophy — offering virtual, in-person and self-directed volunteering options — has been key to its 73% participation rate. By giving employees the freedom to engage in ways that fit their schedules and interests, Workiva has built programs that people actually use.
2. Clear goals and visibility drive accountability. After refreshing its programs in 2022, Workiva set philanthropic targets tied to its sustainability goals and began tracking them through executive and company-wide dashboards. Transparent reporting gives leaders and employees alike a real-time view of progress, reinforcing momentum and shared ownership.
3. Small team, big reach. With a lean team, Workiva expanded its capacity by partnering with seven BERGs and local culture committees. Equipped with playbooks, templates and recognition programs, these employee-led groups extend engagement into offices and communities around the world.
4. Embedding purpose strengthens culture. From day-one onboarding sessions to philanthropy goals embedded in team plans, Workiva integrates purpose across the employee lifecycle. The result is a culture where giving back is part of how people connect to each other and to the company’s mission.
5. Creativity keeps engagement fresh. Through playful initiatives like the annual "Pie-Fecta" fundraiser, monthly Giving Spotlights, and a new philanthropy awards event, Workiva finds innovative ways to celebrate impact and keep participation exciting. These moments of fun and recognition build energy and sustain engagement year after year.
