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How BlackRock Drove Social Impact With Their GivingTuesday Campaign

by Benevity, Inc
August 24, 2020

BlackRock Inc. has big goals when it comes to social impact. 

The social mission of the global investment management company is to advance “a more inclusive and sustainable economy,” mostly through grantmaking, employee engagement and global initiatives like GivingTuesday. 

BlackRock runs a year-round employee giving and rewards program, which includes matching up to $5,000 in donations. Volunteers receive $15 for each hour they volunteer, funds they can donate to an organization of their choice. 

BlackRock had a three-part GivingTuesday strategy in 2019. Watch the full video find out how they: 

  • Doubled matching donations for all eligible causes (a $10,000 matching cap on GivingTuesday!)
  • Leveraged employee resource groups to support a nonprofit mission who aligned with their vision
  • And made participation visible!