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Impact Labs

As today’s companies embrace the important role of purpose alongside performance, one of the biggest challenges they face is moving from commitment to action.


Benevity Impact Labs is an incubator and resource hub that brings data, research, insights, inspiration and resources to help companies, nonprofits and individuals maximize their impact and authentically live their purpose.


Center of excellence for purpose-oriented data, research and reports


Must-have resources for ESG and CSR professionals and executives


Insights to develop an authentic corporate purpose strategy

Top Reports by Benevity Impact Labs

The State of Corporate Purpose

The State of Corporate Purpose is a first-of-its-kind report that takes a comprehensive look at the ESG landscape as business continues to be the most trusted institution. It studies the effects of the events of 2020 on corporate purpose, including the growth in consumer and employee activism as the driver of more democratized approaches by companies who are leading the way in the era of stakeholder capitalism.

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The State of Corporate Purpose

Bridging the Goodness Gap with Behavioral Science

Have you heard of the “Goodness gap?” It’s the difference between how much people say they want to give back to their community and how much they actually do — and it adds up to $291 billion in potential donations to nonprofits. In a study commissioned by the Bill & Melinda Gates Foundation, ideas42 and Benevity teamed up with a Fortune 500 tech company to see how corporate purpose programs might begin to close this gap and drive greater impact.

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Goodness Gap

Making the Case for a New Approach to Employee Giving & Volunteering

Finally, the data to support what we've intuitively known for years about the true value of corporate giving. In this ground-breaking report, we examined the behavior of more than 2 million users of Benevity’s platform from 118 enterprise companies. The findings reveal quantitative proof that participation in workplace giving and volunteering programs is linked to reduced employee turnover.

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Goodness Study

Leading with Purpose in Extraordinary Times

In this COVID-19 Special Report, we look at how some of the world’s most iconic brands activated their people and communities during a time of global crisis. We examined our data to identify companies and individuals taking action, how they are addressing relief and recovery, the top causes they are supporting and the resulting emerging trends. We also share stories from purpose-driven brands like Adobe, BlackRock, Dolby, Liberty Mutual, Microsoft and QVC.

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leading with purpose

Of the People, by the People, for the People

We examined three years of workplace giving data to see whether the social issues everyone is talking about are the same issues people are taking action on. While the data shows that these topics make up less than 10% of overall giving, they also represent the largest spikes in giving immediately following politically charged events.

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For the people

Meet the Team


Sona Khosla, Chief Impact Officer

As Benevity’s Chief Impact Officer, Sona heads up Benevity Impact Labs. Since joining Benevity in 2015, she has helped companies stay at the forefront of emerging trends around corporate purpose and stakeholder engagement, enabling them to identify and adopt ground-breaking strategies to maximize their social and business impact.

A futurist and passionate proponent of purpose, culture, and diversity, equity, inclusion and belonging, Sona hosts Benevity’s podcast, Speaking of Purpose, makes guest appearances on a variety of other radio shows and podcasts, and is often cited in CSR, HR, sustainability and broader impact-focused publications.

Contact us to book Sona as a speaker for your corporate or industry event.

Follow Sona on LinkedIn.


Jules Dorval, Research Lead

As Benevity Impact Labs Research Lead, Jules is the data and analytics expert behind some Benevity’s most ground-breaking research and data reports, including the Benevity Goodness Engagement Study which garnered wide media attention.

A long-time market researcher and advanced analytics lead, Jules harnesses Benevity’s robust data and partners with clients to better grasp the full range and depth of impact that their initiatives are delivering. By analyzing the vast trove of Benevity data, he uncovers connections between corporate purpose programs and business metrics like employee retention and productivity, as well as the key components that drive program success and heightened participation levels.

Contact us to discuss your company’s research interests.

Follow Jules on LinkedIn.

Research and Data Partners


Benevity is an official Innovation Partner to CECP, supporting their work in social investment benchmarking and trends. This partnership gives our clients easy access to data that corresponds to questions in CECP’s Giving in Numbers survey.


Benevity is pleased to partner with ideas42, a research and design nonprofit specializing in behavioral science. Together, the two teams have run multiple experiments on the Benevity platform, helping to inform data reports and research on how to drive greater engagement and social impact.


Contact us if you are interested in partnering on research!