LinkedIn knows how to create a network effect. They empower their employees to create their own giving opportunities and share them with anyone in their network, with no approval needed.
ATB Cares invites its customers to pick a nonprofit they want to support. When they donate, ATB adds another 15% to their donation for eligible organizations, up to $20,000 a month. In 2018, $4.9 million was donated through the initiative. And it’s all powered by Benevity’s platform through the Community Impact Portal.
An employee with one of Benevity’s clients created a giving campaign in response to Hurricane Harvey. They shared their story about how the hurricane had affected them — and their hometown — and set an initial goal of $10,000. Thanks to social sharing, the campaign ended up raising $114,490. Then the company added a 2:1 match, bringing the total to an impressive $167,119.