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CSR Trends
To Follow in 2021
Whether you're starting a Corporate Social Responsibility (CSR) program from scratch or want to scale your existing program, understanding where the industry is now and where it’s going is crucial. Discover the latest trends and how you can put them to use to create a ton of impact for your communities, company and people.
Global Giving
on the Rise
As businesses continue to expand around the world, they are becoming increasingly focused on building scalable, purpose-driven cultures that transcend geography and unify their people.
0
%
of clients have a presence in countries outside their headquarter country.
0
%
of companies allow their employees to give across borders.
0
%
YOY growth in adoption of cross-border giving capabilities in 2020.
Social Investment Going Up
As corporate culture becomes more transparent and accessible to buyers, who are driven by their beliefs and big-picture values, corporate giving and other social impacts are recognized and rewarded in the form of brand loyalty.
0
%
increase in total corporate giving between 2017 and 2019.
0
%
of companies reported an increase of more than 25% in corporate giving.
$
0
million in median total community investments in 2019.
Source: CECP Giving in Numbers Report, 2020
0
%
of companies allow employees to create their own content.
$
0
/hour
Average volunteer reward amount (range from $5 to $50) with an average cap of $1,000/year
0
%
of companies have a 1:1 match year-round and up to a 4:1 match during campaigns.
Authenticity
Is Key
Today's most admired brands don't rely on preaching to persuade; they live and breathe their values. When a brand is consistent and authentic in its actions—and invites its customers to be part of it—it's more likely to be embraced by a loyal following of like-minded ambassadors.
Supporting Trends
0
%
of people expect brands to solve issues that matter to them personally.*
0
%
of people expect brands to solve society's problems.*
0
%
of people say they'd purchase products or services from a purpose-driven company, and 70% say they'd want to work for that company.**
More Flexible
and Inclusive
Purpose is personal, so giving people choice in how they can do good—whether it's giving, volunteering or small, positive actions—is key to driving more participation and impact.
0
%
higher donor participation is achieved in programs that offer payroll giving.
0
%
of companies have a blended match cap, giving their employees choice on whether to donate time or money.
Missions Drive Engagement
0
%
of participants in one company's Missions campaign were new users.
0
%
higher overall program participation and 58% higher donor participation are achieved when Missions is offered.
0
%
of first-time Missions participants go on to give or volunteer.
0
%
higher donation volume is seen when giving is paired with Missions.
Source: Benevity Client Data
Diversity, Equity and Inclusion Are Top of Mind
As companies invest more in Diversity, Equity and Inclusion, some corporations are recognizing that their CSR programs are a huge lever for creating a more inclusive culture. And when DE&I and CSR fall under the same umbrella, it leads to increased giving, likely due to higher resource allocation.
0
%
of companies manage Diversity, Equity and Inclusion in a department separate from CSR.
0
%
of companies operate and fund DE&I as part of their CSR programs.
$
0
million in median total giving was seen in companies that managed DE&I within their CSR departments.
$
0
million in median total giving was seen in companies that managed DE&I and CSR separately.
Source: CECP Giving in Numbers Report, 2019
Purpose Paves the Way to Profits
The value of purpose cannot be understated or underestimated when it comes to how well a company performs. Employees, customers and investors all expect companies to take action on social issues, and the ones that survive and do well over the long term will be the ones that answer that call.
0
%
increase in brand value over 12 years for brands perceived to have a high positive impact.*
0
%
increase in growth for brands perceived to have a medium positive impact.*
0
%
increase in growth for brands perceived to have a low positive impact.*
0
%
of the book value of S&P 500 companies was represented by intangible assets, up from around 35% 20 years ago.**
* Source: Kantar Purpose Report, 2020 | ** Source: BofA Merrill Lynch Global Research Report, 2019