Benevity Creates Southern Alberta Flood Relief Fund on The Need Is Now!, An Online Giving Site for Disaster Relief

Southern Alberta Flood Relief Fund enables people to make online tax receiptable donations of any amount to local charities actively engaged in helping those affected by the flood; Businesses can provide matching funds

CALGARY, JUNE 22, 2013 - Many individuals and companies have been tragically impacted by the recent floods in Southern Alberta, and many more are rallying around those affected wondering how and what they can do to help.

To provide an easy and impactful way for people to give online to help those affected by the flooding, Benevity (, today announced the creation of the Southern Alberta Flood Relief Fund featured on The Need is Now (, an online giving site for disaster relief and recovery efforts. By visiting the site, people can make tax receiptable donations of any amount to a fund of local Alberta charities that are providing ‘on the ground’ relief efforts to those who need help. Over the next days and weeks, Benevity will be adding functionality to The Need Is Now to give Albertans broader opportunities to give time, money and talent to those affected.

“Because corporate giving and volunteering software is our actual business, we are involved in many global disaster relief and assistance campaigns”, said Bryan de Lottinville, CEO and Founder of Benevity. “Although as Calgarians, this hits closer to home than any of us would like, we understand there is a process to Disaster Response and an evolution of needs as the response and recovery efforts evolve. There is also a tremendous appetite on the part of companies and individuals to mobilize help, which needs to be done mindfully. While organizations like the Red Cross do great work and attract tons of funding in times of disaster, there are many local organizations that are knowledgeable about and integral to the different types of relief efforts that require funding as the nature of the need evolves from emergency response to true recovery. These less visible but equally crucial efforts may be weeks and months in the realization, yet none of these organizations will have existing budget for such exigencies”, said Mr. de Lottinville.

Accordingly, the focus of The Need Is Now is to support local charities in the relevant geographies that are on the ground – as it were – and that really know the needs and are best positioned to help. While the charities in the Southern Alberta Flood Relief fund are expected to expand and evolve over time – hopefully with corporate sponsors providing matching funds to increase the leverage of individual donations, the organizations included initially are the following:

  • EMS Foundation
  • YWCA of Calgary
  • Calgary Drop In Centre
  • Bow Valley Food Bank Society
  • Canmore Rotary Club Charitable Foundation
  • The Salvation Army High River Corps

About the Southern Alberta Flood Relief Fund
The Southern Alberta Flood Relief Fund is a portfolio of local Alberta charities focused on providing help to the people and businesses impacted by the recent flooding. Donations to this fund will be distributed equally to: EMS Foundation, YWCA of Calgary, Calgary Drop In Centre, Bow Valley Food Bank Society, Canmore Rotary Club Charitable Foundation, The Salvation Army High River Corps, and the proceeds will be used in Alberta. Consumers can make donations of any amount to the fund and will immediately receive a tax receipt.

Corporate Matching Funds
Corporate or individual matching of donations increases participation by more than 20%. Businesses that want to provide matching funds to increase the leverage of individual donations and their own contributions can do so through The Need Is Now and enable their corporate funds to match people’s donations to local Calgary charities on whatever percentage and budget they so choose.

Contact if you have interest in participating in a disaster relief corporate matching program.

Related Link:
Visit the site at to make a donation.

About Benevity
Benevity ( is a software social enterprise whose platform and products enable companies to build social responsibility and giving back into their businesses to increase the social impact of their programs and to attract, retain and engage customers, employees and partners. Benevity’s award winning employee giving and volunteering solution, Spark!, is used by some of the most notable companies in the world, ranging in size from a few hundred to more than 100,000 employees.

Benevity PR Contact: 
Jana Taylor
VP Marketing