There are many ways to get involved, but what’s important is to get involved!
Goodness programs are fast becoming the way for companies to create a positive culture and an engaged workforce. In fact, 88% of Millennials say their job is more fulfilling when they’re provided opportunities to make a positive impact on social and environmental issues. #GivingTuesday, a global day of giving, presents a powerful opportunity to engage your employees in the causes that matter to them while creating a purpose-driven culture.
Download our #GivingTuesday resources to get started
Learn easy-to-execute and creative strategies on how to run a successful #GivingTuesday campaign, along with the benefits to your employee experience. Our video features #GivingTuesday insiders like the Bill & Melinda Gates Foundation and the Belfer Center for Innovation & Social Impact.
What is #GivingTuesday?
#GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Celebrated on the Tuesday following the widely-recognized shopping events Black Friday and Cyber Monday, #GivingTuesday celebrates the charitable season, when many focus on their holiday and end-of-year giving.
To learn more about #GivingTuesday, visit GivingTuesday.org.
Engage Your Employees With Social Impact
Employees want to participate in prosocial behaviors through their companies because it fosters collaboration, deepens connections and creates a sense of belonging. Many companies have meaningful Goodness programs that include employee giving, volunteering and corporate grantmaking.
Initiatives like #GivingTuesday are a powerful way to engage your employees, promote your culture and support community action worldwide for one common purpose: to celebrate and encourage giving.
How to get ready and get involved with #GivingTuesday
Watch our #GivingTuesday video. Hear from the insiders and learn easy-to-execute and creative strategies on how to run a successful #GivingTuesday campaign along with the benefits to your employee experience.
Amplify existing initiatives. If you already have Goodness programs in place, #GivingTuesday is a perfect day to rally your company around the causes you care about. Download our Goodness Guide for #GivingTuesday.
Make it Social. Use your social media handles and encourage people to share their stories. #GivingTuesday is a social activity that goes beyond people just tweeting at the hashtag—it’s about sharing the issues that matter to them and the changes they’d like to make. #GivingTuesday has grown rapidly and become a movement in part because of the massive audiences it reaches and its ability to be shared. Download our Social Media Guide for #GivingTuesday.
Encourage employee participation. Match employee donations, offer charitable gift cards, invite your employees to nominate charities for your corporate grantmaking program, create volunteer events or donation drives and get your employees to share activities on social media.
Ask for participation and feedback to help develop campaigns when planning your #GivingTuesday initiatives. Make it collaborative with cross-functional teams and easy for anyone to participate. You can even encourage a little friendly competition.
Visit GivingTuesday.org to learn more about the movement, different ways to get involved, find additional resources and browse ideas.