I Love Rewards clients can add charitable giving to their sales, employee and dealer incentive programs

BOSTON, MA and TORONTO, ON - August 7, 2010 – Benevity Social Ventures, Inc. (www.benevity.org), announced today that I Love Rewards, the leading web-based employee rewards and recognition solution provider, has selected Benevity to power an innovative charitable redemption option to its North American clients.

“Benevity is thrilled to have the opportunity to work with an innovative leader in employee rewards and recognition,” said Bryan de Lottinville, CEO, Benevity. “I Love Rewards is all about helping its clients increase employee engagement, and creating a rewards-based link between the workplace and social responsibility is an increasingly important component of that equation.”

With the Benevity integration, I Love Rewards clients can now easily add charitable donations of choice to their existing rewards and incentive programs, making it possible for their clients’ employees, salespeople and channel partner workers to redeem points for tax-receiptable charitable donations to any registered charity in Canada and the United States, in addition to a catalog of other compelling rewards.

“Adding charity-of-choice donations to our online rewards catalog is just one way I Love Rewards’ solution strives to provide unbeatable customer service and also stay committed to social responsibility.” said Razor Suleman, founder and CEO, I Love Rewards. “By offering meaningful recognition tied to over 12 million catalog options such as the ability to support personally chosen charitable causes, our clients have the greatest opportunity to drive performance within their organizations.”

About Benevity Benevity has developed North America’s first embeddable microdonation platform, enabling socially responsible businesses to engage their customers, employees and corporate partners in optional charitable giving on their terms. Benevity lets companies integrate user-directed, tax receiptable donations and corporate matching programs into their existing transaction environments, using their own brands and systems. The Benevity platform helps companies build authentic and impactful cause marketing, workplace giving and other social responsibility initiatives that increase engagement, brand differentiation and return on social and community investment. To find out more or to request a demo, visit us at www.benevity.org.

About I Love Rewards I Love Rewards is the leading web-based provider of employee rewards and recognition, sales incentive and service award solutions. I Love Rewards works with top employers and leading companies such as Microsoft, BlueCross BlueShield, Bell, SIRIUS Satellite Radio, KPMG and Marriott to launch and sustain results-driven solutions. The company has been recognized as a top employer, Top 10 Tech company and human capital leader. For more information please visit www.iloverewards.com.

Benevity PR Contact:  Bryan de Lottinville Chief Executive Officer bryan@benevity.org  403.237.7875 x201 

I Love Rewards PR Contact: Sarah-Beth Anders Public Relations Manager sarah-beth.anders@iloverewards.com 416-531-1531 x0361